A Campaign to raise awareness about Stroke and how they affect the lives of the people who suffer from them.
To get people to take notice of an issue, to really drive the point home, we often need to grab their attention by putting out an extraordinary element in their ordinary, everyday lives. When something sticks out like a sore thumb, you tend to sit up and take notice!
In HealthCare atHOME’s pursuit to increase Stroke awareness, we achieved this by catching people’s attention while they were indulging in their favourite pastime – shopping.
Imagine a little girl strolling around the mall with her mother, pestering her to get a new video game; or a young couple holding hands and walking along, deciding where to stop for a bite. They suddenly come across what looks like a copper statue on a bench in the middle of the mall, “strange”, they think, “this wasn’t here when we came here last week”. This is what shoppers witnessed in malls in Delhi NCR and Bangalore on the 28th and 29th of October, the 29th being World Stroke Day.
In India, over 5 lakh people suffer from stroke-related disabilities due to the lack of good quality rehabilitation services. HCAH also announced the launch of the Stroke Rehabilitation atHOME program, which aims to provide comprehensive patient-centric rehabilitation care in the comfort of patients’ homes.
9 out of 10 survivors have some degree of paralysis immediately following a stroke and survivors require a multidisciplinary team comprising physiotherapists, speech therapists, nurses and healthcare attendants along with the love, understanding and compassion of their family members. In India, there is very little awareness about Stroke and rehabilitation post that, in general.
Hence, HealthCare atHOME put the spotlight on it by depicting the effects it has on the people who suffer through it. The statue was used to depict the life of a Stroke survivor, many of whom are rendered motionless after going through it.
The reactions of the people witnessing the statues were varied. A few stopped to find out what this was all about, others took pictures and shared them with family and friends. Still, others engaged in conversation with our volunteers about Stroke and it effects and how one can help a survivor.
This was the goal that HealthCare at home had in mind from the start of this campaign, for people to take notice, ask questions, engage in conversation and broaden their knowledge on the subject. Once they realized that these were artists painted as statues and they were just staying motionless, their curiosity piqued even further. The “statues” then proceeded to hand out pamphlets with information on how with care under a well-coordinated, dedicated team, Stroke survivors can regain mobility and live a full and happy life.